Build relevant authority through Japanese media, industry websites, editorial coverage and content partnerships.
Authority is part of how competitive Japanese search results are decided, and it is the part international companies find hardest to build, because it depends on relationships inside a market they are new to. Our approach is editorial and relevance-first: fewer links, from places that make sense for your industry.
Bought link packages, mass directory submissions and low-quality guest posting are as ineffective in Japan as anywhere else, and they carry the same risk. The harder problem is that an international company usually has no visibility with Japanese media, industry bodies or partners — so even a good story has nowhere to land.
Japan has a dense layer of industry-specific media, trade publications, business portals and association sites that international teams rarely know exist. These are frequently the most relevant places for a B2B company to be mentioned — more so than the general-interest press an outsider would target first.
We look at where your Japanese competitors earn their mentions, and identify the publications and sites relevant to your sector that you are absent from.
We develop angles that Japanese media and industry publications have an actual reason to cover, and approach them in Japanese and in the appropriate register.
Research, data and reference content in Japanese that gives other sites something worth citing, rather than a page that only asks to be linked to.
Legitimate mentions through partners, industry bodies, event participation and content collaborations relevant to your business.
A structured approach designed to turn Japanese search demand into sustainable organic growth.
We start by understanding your business, customers, existing website, competitors and objectives in Japan.
We analyse keywords, demand, competitors and Japanese search results to identify realistic opportunities.
We prioritise technical improvements, landing pages, content opportunities and other SEO activities based on expected business value.
Depending on the engagement, we provide recommendations, collaborate with your development team or support implementation directly.
We create or optimise Japanese content based on search intent, local expectations and your positioning.
We monitor performance and continuously refine priorities based on rankings, traffic, leads, conversions and changes in the market.
Other parts of the same programme that often run alongside this one.
Create Japanese content that matches local search intent and helps potential customers understand, trust and choose your business.
Build organic visibility in Japan with SEO strategies designed around Japanese search behaviour, language and competition.
Japan-specific SEO strategy, prioritisation and expertise for global marketing teams — with or without execution.
We do not sell a link quota, because a guaranteed monthly number can only be met by buying links. We agree on target publications and report what was placed and what was declined, along with the reason.
No. Paid link schemes breach Google’s spam policies and put your domain at risk. Every placement we pursue is editorial or a legitimate partnership, and we will decline work that requires otherwise.
It is the normal starting point for the companies we work with. It means the early work is about giving Japanese publications a reason to care — data, a genuinely new product, a perspective from your market — rather than relying on a name they already know.
Tell us about your business, current website and goals in Japan. We'll discuss your current situation, identify the areas worth investigating and explore how Japanese SEO could support your growth.