Build a technically strong foundation for your Japanese website or Japan-facing site section.
Technical SEO decides whether your Japanese pages can be found, crawled, indexed and understood at all. On an international website it is also where the most expensive mistakes live, because one misconfigured rule can quietly remove an entire language version from search results.
The Japanese pages exist and look fine in a browser, but they are not indexed — or they are indexed and pointing their ranking signals somewhere else. A canonical tag inherited from the English template, an hreflang cluster that is not reciprocal, a parameter-based language switch, or JavaScript rendering that hides the Japanese content from the crawler. Each is invisible in the browser and decisive in search.
A Japan-facing site section rarely stands alone: it sits inside a global website with a shared template, a shared CMS and a shared set of rules that were designed for the primary market. Getting Japan right means checking how those global rules land on the Japanese URLs specifically, rather than assuming a site-wide audit already covered it.
We check what search engines can actually reach and render on your Japanese URLs, including JavaScript-dependent content and blocked resources.
Hreflang reciprocity, canonicalisation, URL architecture and language-switching behaviour are checked as a system, not as isolated tags.
We identify what is actually degrading LCP, CLS and INP for Japanese users on Japanese pages, and prioritise the fixes with real impact.
Schema, internal linking and information architecture are aligned so that the relationships between your Japanese pages are explicit.
A structured approach designed to turn Japanese search demand into sustainable organic growth.
We start by understanding your business, customers, existing website, competitors and objectives in Japan.
We analyse keywords, demand, competitors and Japanese search results to identify realistic opportunities.
We prioritise technical improvements, landing pages, content opportunities and other SEO activities based on expected business value.
Depending on the engagement, we provide recommendations, collaborate with your development team or support implementation directly.
We create or optimise Japanese content based on search intent, local expectations and your positioning.
We monitor performance and continuously refine priorities based on rankings, traffic, leads, conversions and changes in the market.
Other parts of the same programme that often run alongside this one.
Configure your global website correctly for the Japanese market through hreflang, URL architecture, canonicalisation and localisation best practice.
Optimise titles, headings, content structure, internal links and page relevance for Japanese search queries.
Japan-specific SEO strategy, prioritisation and expertise for global marketing teams — with or without execution.
Either. Some clients want a specification their development team executes; others want us to work directly in the CMS or alongside their developers. We scope the engagement to match how your team is set up.
Not automatically, but it raises the stakes. We test what the crawler receives rather than what the browser shows, and recommend a rendering approach that makes your Japanese content reliably available to search engines.
Before the URL structure is finalised. Redirect mapping, hreflang and canonical planning are far cheaper to design in advance than to reconstruct after a launch has cost you visibility in Japan.
Tell us about your business, current website and goals in Japan. We'll discuss your current situation, identify the areas worth investigating and explore how Japanese SEO could support your growth.