Optimise titles, headings, content structure, internal links and page relevance for Japanese search queries.
On-page SEO is the layer where a page states what it is about — to a reader in the first three seconds, and to a search engine in the markup. In Japanese it is not a translation exercise: title length, heading phrasing and internal link text all behave differently when the writing system changes.
Japanese titles get truncated in the results because the character budget is different. Headings translated from English no longer contain the terms Japanese users search for. Internal links say the Japanese equivalent of "click here", which tells a search engine nothing. Individually minor; together they cost a page the relevance it should have had.
Japanese characters occupy roughly twice the display width of Latin ones, so a title that fits in English will be cut in Japanese. Japanese pages also tend to run longer and be scanned rather than read, which makes heading structure and in-page navigation carry more weight than they do on the English equivalent.
Written to the Japanese display budget, carrying the target term and a reason to click rather than just the page name.
One H1 per page and a genuine H2/H3 hierarchy that reflects the argument, so both readers and crawlers can follow a long Japanese page.
Descriptive Japanese anchor text that passes topical relevance between pages instead of generic link labels.
We check that each page actually answers the query it targets, and adjust the content where the match is partial.
A structured approach designed to turn Japanese search demand into sustainable organic growth.
We start by understanding your business, customers, existing website, competitors and objectives in Japan.
We analyse keywords, demand, competitors and Japanese search results to identify realistic opportunities.
We prioritise technical improvements, landing pages, content opportunities and other SEO activities based on expected business value.
Depending on the engagement, we provide recommendations, collaborate with your development team or support implementation directly.
We create or optimise Japanese content based on search intent, local expectations and your positioning.
We monitor performance and continuously refine priorities based on rankings, traffic, leads, conversions and changes in the market.
Other parts of the same programme that often run alongside this one.
Create Japanese content that matches local search intent and helps potential customers understand, trust and choose your business.
Build a technically strong foundation for your Japanese website or Japan-facing site section.
Find the terms your Japanese customers actually search for — not just translated English keywords.
There is no fixed character count, because Google truncates by pixel width. Japanese characters are roughly double-width, so a Japanese title generally has to be considerably shorter in characters than its English counterpart. We write to the display width rather than to a number.
It depends on the term. Some categories are searched in katakana, some in kanji, some in Latin letters, and the right answer comes from the keyword research rather than from a general rule.
Sometimes, particularly for pages already ranking on the edge of visibility. Where the gap is caused by content depth, technical problems or authority, on-page work helps but will not be sufficient on its own — we will tell you which case you are in.
Tell us about your business, current website and goals in Japan. We'll discuss your current situation, identify the areas worth investigating and explore how Japanese SEO could support your growth.