Japanese SEO Insights
Practical guides to search in Japan, written for international marketing teams.
Each article covers one question we are asked repeatedly by companies working on SEO in Japan. They are written to be useful on their own, not to fill a publishing calendar.
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Do You Need a .co.jp Domain to Rank in Japan?
What .co.jp requires, what it actually signals, and when a subdirectory on your global domain is the better decision — an honest trade-off analysis rather than a rule.
8 min read Read more -
Hreflang for Japan: Getting the Technical Setup Right
Reciprocity, ja versus ja-JP, x-default, and the subdirectory question — a practical walkthrough of hreflang for a Japanese site section, including the failure modes that cause the English page to rank in Japan.
8 min read Read more -
Why Translating Your Website Is Not Japanese SEO
Translation preserves your sentences. It does not preserve search demand. A worked example of how one English term splits into five different Japanese searches — and what to do about it.
6 min read Read more -
Japanese SEO: A Practical Guide for International Companies
What actually changes when you take SEO into Japan — search behaviour, keyword research, content, technical setup, authority and measurement — written for teams who already run SEO elsewhere.
8 min read Read more
Ready to Grow Your Business in Japan?
Tell us about your business, current website and goals in Japan. We'll discuss your current situation, identify the areas worth investigating and explore how Japanese SEO could support your growth.