Build organic visibility in Japan with SEO strategies designed around Japanese search behaviour, language and competition.
Japanese SEO is the work of making your business findable, credible and persuasive to people searching in Japanese. It brings together keyword research, content, technical foundations and authority — all shaped by how the Japanese search market actually behaves rather than by what worked in your home market.
A Japanese version of the website exists, but it does not rank. The pages were translated rather than researched, so they target terms Japanese customers do not use. Traffic is low, the few visitors who arrive do not convert, and it is unclear whether the problem is the content, the technical setup or the market itself.
Japanese search results are their own competitive environment. The brands ranking there are frequently not your international competitors, the content formats that perform are different, and Japanese users typically research more thoroughly before making contact. An SEO strategy that ignores all three produces pages that are technically fine and commercially invisible.
We map the demand, terminology, intent and competitive landscape for your category in Japanese, starting from Japanese search data rather than a translated keyword list.
We sequence the technical fixes, new pages, content and optimisation work by expected business value, so the first quarter of work is the quarter that matters most.
We create and optimise the Japanese pages that answer the queries worth ranking for, written for Japanese readers and structured for Japanese queries.
We track visibility, organic traffic, enquiries and conversions, and adjust priorities as the Japanese SERPs and your business change.
A structured approach designed to turn Japanese search demand into sustainable organic growth.
We start by understanding your business, customers, existing website, competitors and objectives in Japan.
We analyse keywords, demand, competitors and Japanese search results to identify realistic opportunities.
We prioritise technical improvements, landing pages, content opportunities and other SEO activities based on expected business value.
Depending on the engagement, we provide recommendations, collaborate with your development team or support implementation directly.
We create or optimise Japanese content based on search intent, local expectations and your positioning.
We monitor performance and continuously refine priorities based on rankings, traffic, leads, conversions and changes in the market.
Other parts of the same programme that often run alongside this one.
Find the terms your Japanese customers actually search for — not just translated English keywords.
Create Japanese content that matches local search intent and helps potential customers understand, trust and choose your business.
Build a technically strong foundation for your Japanese website or Japan-facing site section.
No. If you have no Japanese pages yet, the research comes first: we identify the demand and the terminology, then define which pages are worth building. Starting from research usually costs less than translating a site and rebuilding it afterwards.
Yes. We frequently act as the Japan specialist alongside a global agency or in-house team, providing Japanese research, recommendations and content while the global team retains ownership of the overall programme.
No, and no agency can. Rankings depend on competition, your website, your authority and Google’s systems, none of which any provider controls. What we commit to is research you can act on, work that is prioritised by expected value, and transparent reporting on what changed.
Tell us about your business, current website and goals in Japan. We'll discuss your current situation, identify the areas worth investigating and explore how Japanese SEO could support your growth.