Japan-specific SEO strategy, prioritisation and expertise for global marketing teams — with or without execution.
Some organisations do not need another agency doing the work; they need someone who understands the Japanese search market well enough to tell them what the work should be. SEO consulting gives your team the Japan-specific research, judgement and direction it is missing, and stops where you want it to stop.
A capable global SEO team can execute confidently everywhere except Japan, where they cannot read the SERPs, evaluate the competition or judge whether a Japanese page is any good. Decisions about Japan then get made on translated evidence, or postponed indefinitely.
Most of the difficult questions about SEO in Japan are questions of judgement rather than data: is this term worth pursuing, is this competitor beatable, is this content credible to a Japanese reader, is this the right domain strategy. Answering them requires reading the market directly, which is precisely what an overseas team cannot do.
An evidence-based read of the opportunity in your category: demand, competition, difficulty and where the realistic entry points are.
We help you decide what to do first and what not to do at all, with the reasoning made explicit so your team can defend the plan internally.
Working sessions with your marketing, content and development teams, plus review of Japanese work produced in-house or by other vendors.
A standing point of contact for Japan-specific questions as they arise, rather than a fixed monthly deliverable nobody reads.
A structured approach designed to turn Japanese search demand into sustainable organic growth.
We start by understanding your business, customers, existing website, competitors and objectives in Japan.
We analyse keywords, demand, competitors and Japanese search results to identify realistic opportunities.
We prioritise technical improvements, landing pages, content opportunities and other SEO activities based on expected business value.
Depending on the engagement, we provide recommendations, collaborate with your development team or support implementation directly.
We create or optimise Japanese content based on search intent, local expectations and your positioning.
We monitor performance and continuously refine priorities based on rankings, traffic, leads, conversions and changes in the market.
Other parts of the same programme that often run alongside this one.
Build organic visibility in Japan with SEO strategies designed around Japanese search behaviour, language and competition.
Build a technically strong foundation for your Japanese website or Japan-facing site section.
Use Japanese search data as market intelligence before you commit budget — then turn it into an acquisition channel.
Yes, and that is a common path. Consulting establishes what should be done; if your team is not resourced to execute part of it, we can take that part on afterwards.
Consulting is delivered in English. The research underneath it is Japanese, and we explain what the Japanese evidence says, including the parts that do not translate neatly.
Yes. An independent review of Japanese SEO work is a frequent reason companies contact us, particularly when results are not matching the reports.
Tell us about your business, current website and goals in Japan. We'll discuss your current situation, identify the areas worth investigating and explore how Japanese SEO could support your growth.