Win category and product searches in Japan, on a market where marketplaces hold much of the ground.
Japanese e-commerce search is heavily contested by large domestic marketplaces, which occupy many of the obvious product queries. An international brand selling direct has to find the searches where a brand site can genuinely win, rather than competing for every term.
Shoppers frequently search by product category with a qualifying attribute, and they research before purchase — reading reviews, comparing specifications and checking delivery, sizing and returns. Trust signals and detailed product information influence both ranking and conversion.
A structured approach designed to turn Japanese search demand into sustainable organic growth.
We start by understanding your business, customers, existing website, competitors and objectives in Japan.
We analyse keywords, demand, competitors and Japanese search results to identify realistic opportunities.
We prioritise technical improvements, landing pages, content opportunities and other SEO activities based on expected business value.
Depending on the engagement, we provide recommendations, collaborate with your development team or support implementation directly.
We create or optimise Japanese content based on search intent, local expectations and your positioning.
We monitor performance and continuously refine priorities based on rankings, traffic, leads, conversions and changes in the market.
Other parts of the same programme that often run alongside this one.
Build a technically strong foundation for your Japanese website or Japan-facing site section.
Create Japanese content that matches local search intent and helps potential customers understand, trust and choose your business.
Optimise titles, headings, content structure, internal links and page relevance for Japanese search queries.
They are not mutually exclusive, and most successful brands use both. Marketplaces provide reach; your own site provides margin, data and brand control. Organic search is what makes the second one viable.
No. Shopify is workable for Japanese SEO. The usual constraints are around URL structure and faceted navigation, and there are established ways to handle both.
Tell us about your business, current website and goals in Japan. We'll discuss your current situation, identify the areas worth investigating and explore how Japanese SEO could support your growth.