Generate qualified enquiries in Japan from buyers researching solutions long before they contact a supplier.
Japanese B2B buying involves more stakeholders and a longer internal approval process than many international companies expect. Buyers gather evidence to justify a decision upward, which means your website is not just persuading a champion — it is supplying the material that champion will use internally.
Search is heavily weighted toward problem and solution research rather than brand names: buyers describe the situation they are trying to fix. Company credibility signals matter early, and pages that do not make clear who the supplier is tend to lose the visitor before the enquiry.
A structured approach designed to turn Japanese search demand into sustainable organic growth.
We start by understanding your business, customers, existing website, competitors and objectives in Japan.
We analyse keywords, demand, competitors and Japanese search results to identify realistic opportunities.
We prioritise technical improvements, landing pages, content opportunities and other SEO activities based on expected business value.
Depending on the engagement, we provide recommendations, collaborate with your development team or support implementation directly.
We create or optimise Japanese content based on search intent, local expectations and your positioning.
We monitor performance and continuously refine priorities based on rankings, traffic, leads, conversions and changes in the market.
Other parts of the same programme that often run alongside this one.
Find the terms your Japanese customers actually search for — not just translated English keywords.
Create Japanese content that matches local search intent and helps potential customers understand, trust and choose your business.
Japan-specific SEO strategy, prioritisation and expertise for global marketing teams — with or without execution.
By tracking the steps that precede the sale — qualified enquiries, document downloads, pricing-page visits from organic search — rather than waiting for closed revenue to validate the channel. We agree these measures at the start.
Usually yes. Buyers research independently before contacting anyone, and organic visibility shapes which brands they consider. It also supports your distributors rather than competing with them.
Tell us about your business, current website and goals in Japan. We'll discuss your current situation, identify the areas worth investigating and explore how Japanese SEO could support your growth.