Reach Japanese travellers researching destinations, accommodation and experiences through organic search.
Japanese travellers plan in detail and research over a long period, consulting Japanese-language sources heavily. Large travel portals and OTAs hold the broad destination queries, so an operator or destination brand has to compete on specificity and depth rather than on head terms.
Research spans months and moves from destination inspiration to practical detail: timing, cost, access, itineraries and what to expect on arrival. Practical, reassuring detail in Japanese — the things a first-time visitor would worry about — earns disproportionate attention.
A structured approach designed to turn Japanese search demand into sustainable organic growth.
We start by understanding your business, customers, existing website, competitors and objectives in Japan.
We analyse keywords, demand, competitors and Japanese search results to identify realistic opportunities.
We prioritise technical improvements, landing pages, content opportunities and other SEO activities based on expected business value.
Depending on the engagement, we provide recommendations, collaborate with your development team or support implementation directly.
We create or optimise Japanese content based on search intent, local expectations and your positioning.
We monitor performance and continuously refine priorities based on rankings, traffic, leads, conversions and changes in the market.
Other parts of the same programme that often run alongside this one.
Create Japanese content that matches local search intent and helps potential customers understand, trust and choose your business.
Find the terms your Japanese customers actually search for — not just translated English keywords.
Build a technically strong foundation for your Japanese website or Japan-facing site section.
Well before the research period, not before the travel period. Japanese travellers research months ahead, and a page published as the season starts has missed the searches that mattered.
It substantially affects conversion. Organic search can bring Japanese travellers to you; whether they complete a booking usually depends on whether the process and the support are available in Japanese.
Tell us about your business, current website and goals in Japan. We'll discuss your current situation, identify the areas worth investigating and explore how Japanese SEO could support your growth.