Help Japanese buyers find, understand and shortlist your software before they ever speak to your sales team.
Japanese software buyers usually evaluate a category before they evaluate a vendor, and much of that evaluation happens on Japanese comparison sites and industry media rather than on vendor websites. An international SaaS product that has no Japanese presence in those searches is simply not on the list when the shortlist is drawn up.
Category searches dominate: buyers look for the type of tool, then for comparisons, then for specific vendors. Product categories are frequently described with Japanese terms that are not translations of the English category name, and the same tool can sit under several category labels depending on which department is buying.
A structured approach designed to turn Japanese search demand into sustainable organic growth.
We start by understanding your business, customers, existing website, competitors and objectives in Japan.
We analyse keywords, demand, competitors and Japanese search results to identify realistic opportunities.
We prioritise technical improvements, landing pages, content opportunities and other SEO activities based on expected business value.
Depending on the engagement, we provide recommendations, collaborate with your development team or support implementation directly.
We create or optimise Japanese content based on search intent, local expectations and your positioning.
We monitor performance and continuously refine priorities based on rankings, traffic, leads, conversions and changes in the market.
Other parts of the same programme that often run alongside this one.
Find the terms your Japanese customers actually search for — not just translated English keywords.
Create Japanese content that matches local search intent and helps potential customers understand, trust and choose your business.
Configure your global website correctly for the Japanese market through hreflang, URL architecture, canonicalisation and localisation best practice.
Not necessarily to begin. Research and top-of-funnel content can validate demand before localisation is complete. Conversion tends to improve considerably once the product itself is available in Japanese, so it is worth knowing the plan.
Often yes, but not by competing with them head-on for the same query. The realistic route is usually specific, lower-competition intent — use cases, integrations, problem-led searches — while treating the comparison sites as a separate visibility channel.
Tell us about your business, current website and goals in Japan. We'll discuss your current situation, identify the areas worth investigating and explore how Japanese SEO could support your growth.