Build organic visibility in Japan for technology, IT and AI products evaluated by technical and business buyers alike.
Technology categories in Japan move quickly and their vocabulary is unsettled: the same concept may be searched for as an English loanword in katakana, as a Japanese term, or in Latin script, and which one dominates can shift within a year. Content built on last year’s terminology quietly stops being found.
Technical evaluators and business decision-makers search differently for the same product — one wants implementation detail, the other wants business justification. Both audiences research in Japanese, and pages that serve only one of them lose half the opportunity.
A structured approach designed to turn Japanese search demand into sustainable organic growth.
We start by understanding your business, customers, existing website, competitors and objectives in Japan.
We analyse keywords, demand, competitors and Japanese search results to identify realistic opportunities.
We prioritise technical improvements, landing pages, content opportunities and other SEO activities based on expected business value.
Depending on the engagement, we provide recommendations, collaborate with your development team or support implementation directly.
We create or optimise Japanese content based on search intent, local expectations and your positioning.
We monitor performance and continuously refine priorities based on rankings, traffic, leads, conversions and changes in the market.
Other parts of the same programme that often run alongside this one.
Find the terms your Japanese customers actually search for — not just translated English keywords.
Configure your global website correctly for the Japanese market through hreflang, URL architecture, canonicalisation and localisation best practice.
Create Japanese content that matches local search intent and helps potential customers understand, trust and choose your business.
Sometimes there is demand for the problem before there is demand for the category name. That distinction matters: it tells you whether to target the emerging term or the pain point, and it is exactly what the research is for.
Japanese technical documentation attracts high-intent search traffic and strongly supports evaluation. It is often one of the higher-return content investments for a technology company entering Japan.
Tell us about your business, current website and goals in Japan. We'll discuss your current situation, identify the areas worth investigating and explore how Japanese SEO could support your growth.